An AI voice agent can answer your store's phone or call your shoppers. We sorted the tools by job, priced them at real monthly volumes, and checked every AI phone app we found on the Shopify App Store.
Our picks by job
Entry prices as published, checked 1 October 2026
Ringly charges $1.99 for each conversation after the first 50. Ava AI's $99 plan covers support and cart calls; support alone is $29. Monthly costs compared
An AI voice agent holds a phone conversation in a natural-sounding voice. For an online store it does one of two jobs: it answers the calls customers make (where is my order, returns, product questions), or it calls shoppers (abandoned checkouts, failed payments, upsells). Most tools are built for one of the two, so the picks below are sorted by job.
Outcraft AI pays us a commission if you sign up through our links, and other vendors here may too. Outcraft comes first among the tools that call shoppers because one per-lead price covers calls, texts, email and WhatsApp, and it works on failed payments and upsells as well as carts. For tools that answer calls, we weigh what a month of calls costs and what the agent can do with an order. We haven't made test calls to these agents yet, so nothing here rates call quality: prices, features and ratings come from each vendor's pricing page, documentation and Shopify App Store listing (G2 for Outcraft and Retell), checked 1 October 2026. How we compare.
Best for recovering sales by phone
Calls and messages shoppers within minutes of an abandoned checkout, chases failed payments and makes post-purchase upsell calls. One per-lead price covers calls, texts, email and WhatsApp.
$300 a month for up to 100 leads
Best for Shopify support calls
Answers order-status, return, exchange and product calls 24/7, priced per conversation, not per minute. Not happy in the first 30 days? Ringly gives the $99 back.
$99 a month for 50 conversations
Budget pick for both jobs
Answers your store line, looks up orders and processes refunds on the call. The $99 plan adds calls to shoppers who abandon checkout.
$29 a month for 100 minutes
Best phone system for brands that sell by phone
AI can answer inbound calls 24/7 with the caller's Shopify history; your team or Consio's sales reps run outbound campaigns from a power dialer.
$30 a month for 100 call minutes
Per-minute support line in 50+ languages
An AI phone line for order status, tracking, refunds, exchanges and orders by phone, with a 14-day trial.
$39 a month for 100 minutes
Low-cost way to try cart calls
Calls shoppers 5 minutes after they abandon checkout and texts a link back to it. Starts with 20 free calls.
$29 a month for 50 calls
Building your own? Retell AI, Vapi and Bland are the main platforms (compared below). Big retailers look at PolyAI, Parloa and NiCE Cognigy (see enterprise).
Answering calls. Customers phone about their orders. Gorgias, which sells customer service software to online stores, says “where is my order?” is the most common question in ecommerce, at 18% of incoming requests on average across its customers (Gorgias). In Narvar's 2025 survey of 3,461 US online shoppers, 74% had a late delivery in the past year and 86% at least one delivery problem (Narvar). The National Retail Federation expected 19.3% of online sales to be returned in 2025 (NRF). These are the calls an AI agent connected to your store can take at any hour: it looks up the order, reads the tracking status, starts the return and passes the rest to your team.
Calling shoppers. The AI phones shoppers who left checkout, whose payment failed or who bought recently, answers their questions and texts them a link. Treat cart and upsell calls as sales calls: FCC rules define telemarketing as a call made “for the purpose of encouraging the purchase” of goods, so get the shopper's written consent before an AI calls (see the rules). Our guide to AI abandoned cart recovery calls covers this job in depth.
Ringly and CallFlows are built to answer, and Callsy, Conversa and Callfy to call. Outcraft, Ava AI and Loop do both, and Consio answers with AI and calls out with people.
| Tool | Answers calls | Calls shoppers | Billed by | Entry price | Shopify App Store |
|---|---|---|---|---|---|
| Outcraft AI | Yes | Carts, failed payments, upsells | Lead, any channel | $300 / mo for 100 leads | No app; connects directly. G2 4.8 (14) |
| Ringly.io | Yes | Not in its plans | Conversation | $99 / mo for 50 | 4.6 (3) |
| Ava AI | Yes | Carts, on the $99 plan | Minute | $29 / mo for 100 min | 5.0 (6), Built for Shopify |
| Consio | Yes | By people, with a dialer | Minute (credits) | $30 / mo for 100 call min | 5.0 (41) |
| CallFlows | Yes | Not on its listing | Minute | $39 / mo for 100 min | 4.4 (16), Built for Shopify |
| Callsy | Not on its Shopify plans | Carts | Call | 20 free calls; $29 / mo for 50 | 5.0 (16) |
| Loop | Yes | Carts, upsells, win-back | Credit (not defined) | Free, 10 credits; $119 / mo for 120 | 5.0 (10) |
| Conversa | No | Carts | Call | $0.75 a call | 3.8 (6) |
| Callfy | Call-backs on its Pro plan | Carts | Share of sales | 15% of recovered sales | No reviews yet |
Shopify App Store star rating with the number of reviews, checked 1 October 2026. “Built for Shopify” is Shopify's badge for apps that meet its standards. Callsy's website plan, unlike its Shopify plans, also counts inbound calls.
A done-for-you AI sales agent: it calls and messages shoppers who abandon checkout, recovers failed payments, makes post-purchase upsell calls and takes inbound calls, all for one per-lead price.
An AI phone agent called Seth that answers a Shopify store's support calls 24/7: order status, returns, exchanges, subscriptions, product and stock questions. It's priced per conversation, not per minute, with a 30-day money-back guarantee.
A low-cost way to put AI on both jobs: it answers your store line from $29 a month, and the $99 plan adds calls to shoppers who abandon checkout.
A phone system for Shopify brands: an AI agent answers inbound calls 24/7 with the caller's order history, and your team, or Consio's own sales reps, run outbound campaigns from a power dialer.
A per-minute AI phone line for Shopify support: order status, tracking, stock, product questions, refunds, exchanges, cancellations and orders by phone, in 50+ languages.
A low-cost way to see whether cart calls work for your store: 20 free calls (a one-time allowance), then $29 a month for 50.
Searching the Shopify App Store for an AI phone agent turns up real phone agents, cart callers and website widgets side by side. These are the ones that make or take phone calls, with their rating and cheapest plan:
| App | What it does | Rating (reviews) | Entry price | Address on listing |
|---|---|---|---|---|
| Consio | AI answers; people call out | 5.0 (41) | $30 / mo, 100 call min | Delaware, US |
| Callsy | Calls abandoned carts | 5.0 (16) | Free, 20 calls | Lithuania |
| CallFlows | Answers calls | 4.4 (16) | $39 / mo, 100 min | Bulgaria |
| Incomy AI | Calls abandoned carts | 4.7 (13) | Free plan; €0.30 a minute | Florida, US |
| Loop | Answers and calls | 5.0 (10) | Free, 10 credits | Delaware, US |
| Ava AI | Answers and calls | 5.0 (6) | $29 / mo, 100 min | Wyoming, US |
| Conversa | Calls abandoned carts | 3.8 (6) | $0.75 a call | California, US |
| Shopdigits | Phone system; AI agent and cart call-backs from the $49 plan | 4.2 (6) | $29 / mo | Canada |
| Aircall | Phone system; AI Voice Agents plan | 4.4 (5) | $100 / mo | New York, US |
| Ringly.io | Answers calls | 4.6 (3) | $99 / mo, 50 conversations | Netherlands |
| Shopbot | Answers calls | 5.0 (2) | $39 / mo, 100 min | Netherlands |
| Shoplabs | Answers and calls | 5.0 (2) | Free to install; usage rates not shown | India |
| Daberly | Calls abandoned carts | 5.0 (1) | Free plan; $49 / mo | Israel |
| NLPearl | Answers calls; cart call-backs “coming soon” | None | $49 / mo, 100 min | Connecticut, US |
| Callfy | Calls abandoned carts | None | 15% of recovered sales | Israel |
| Winback AI | Calls abandoned carts (free plan: US numbers, English only) | None | Free, 25 connected calls | India |
| Revana | Calls abandoned carts | None | Free | US |
| SubVerse | Answers and calls | None | Free plan; $49 / mo | India |
| Ringg | Calls abandoned carts and COD orders | None | Free, 500 min | India |
| Voice Nimble | Calls to confirm new orders | None | $29 / mo, 100 min | Delaware, US |
| TalkToPC | Website voice widget; phone minutes on paid plans | None | $49 / mo, 360 phone min | Delaware, US |
| Bolna | Answers calls | None | $9.99 / mo, 100 min | India |
Listings read 1 October 2026, sorted by number of reviews. Entry price is the cheapest plan that includes calls. Fifteen of these 22 apps launched in 2025 or 2026, so a 5.0 from a handful of reviews tells you little yet. Addresses are the ones developers give Shopify; Ava AI's website says it's developed in Texas and Florida.
We also found AI calling apps built mainly for WhatsApp and cash-on-delivery order confirmation in India, and two cart-calling apps that are no longer available on the store.
Some apps that show up for “AI voice agent” searches talk to shoppers on your website, not on the phone. Vocify is a free storefront voice widget that runs on your own ElevenLabs account (4.6 from 7 reviews), and Omakase.ai is a voice and chat shopping assistant from $49 a month for 100 conversations (4.3 from 5). They can help shoppers browse, but they won't pick up your phone.
Developer platforms supply the voice, the speech recognition and the phone line. You write the agent's instructions, connect it to your store (through its API, or tools like Zapier and Make) and set up consent, calling hours and opt-outs yourself. Their per-minute rates can be low, but each part is billed separately, and they take the most work.
| Platform | Published price | To start | Good to know |
|---|---|---|---|
| Retell AI | $0.07 to $0.31 a minute | $10 in credits; 20 calls at once free | Voice infrastructure, voice, AI model and phone line billed as separate parts. G2 4.8 from 2,638 reviews (G2) |
| Vapi | $0.05 a minute, plus speech, AI model, voice and phone costs | $5 in credits | Its own calculator puts 1,000 minutes at $82 to $129. Free Vapi numbers take incoming calls only (Vapi docs) |
| Bland AI | $0.14 a minute; $0.12 with a $299 monthly fee | No monthly fee; no card to start | The minute rate includes the AI model, speech and voice. Start plan: 100 calls a day. A Zapier template calls new Shopify abandoned carts (Zapier) |
| Bolna | 6¢ a minute; 4.51¢ at volume | $5 in credits | Built in India; supports US calling through Twilio. Calling-hour limits are off by default (Bolna docs), and its pricing page doesn't say whether phone charges are included |
| Synthflow | Enterprise contracts from $30,000 a year | Sales-led | No per-minute price published |
Prices from each pricing page, checked 1 October 2026. For phone lines bought separately, Twilio charges $0.014 a minute for US outbound calls and $0.0085 for incoming calls to a local number (Twilio).
Some “best of” lists still include Air AI. We left it out: the FTC sued its makers in August 2025, alleging deceptive claims about business growth, earnings and refunds. In March 2026 they agreed to a proposed settlement that would ban them from marketing business opportunities (FTC, FTC).
Most voice AI for large retailers is sold through a sales team, on custom pricing:
Vendors charge by the minute, the conversation, the call, the lead or a share of sales. To compare them, here's the monthly bill at two volumes.
| Option | 100 calls | 300 calls | How it's billed |
|---|---|---|---|
| Voice.ai | $99 | $99 | Core plan: 1,000 agent minutes included |
| Ava AI | $49 | $109 | $29 for 100 minutes, then $0.10 a minute |
| CallFlows | $77 | $191 | $39 for 100 minutes, then $0.19 a minute |
| Consio | about $140 | about $380 | Credits; an AI-handled minute costs $0.40 |
| Ringly.io | $198.50 | $596.50 | $99 for 50 conversations, then $1.99 each |
3-minute calls; the cheapest published plan for each volume plus published overage. CallFlows' Advanced plan also comes to $191 at 300 calls, with 10 calls at once instead of 2. Voice.ai's credits are shared with its other voice tools, and it publishes no overage rate. Consio: our estimate from its $120 plan plus $0.10 per extra call minute, at 24 credits per AI-handled minute; Consio says it moves you up a plan when credits run out. Ringly doesn't bill spam, wrong numbers, hang-ups or callers who only want a person. Prices checked 1 October 2026.
| Option | 100 carts | 1,000 carts | How it's billed |
|---|---|---|---|
| Outcraft AI | $300 | $2,000 | Per lead engaged; every channel included |
| Ava AI | $99 | $227 | Recover plan: $99 for 400 minutes, then $0.08 |
| Callsy | $99 | Not on its Shopify listing | Per call; the largest Shopify plan covers 500 |
| Conversa | $75 | $750 | $0.75 a call, no monthly fee |
| Callfy | 15% of recovered sales | 15%, or $149 + 7%, or $399 + 5% | Share of what it recovers |
One call per cart; Ava AI at 2 minutes a call, as on our cart-calls guide. Outcraft's per-lead price includes calls, texts, email and WhatsApp for each lead. Prices checked 1 October 2026.
A person costs more: one US outbound call center puts US rates at about $25 to $35 an hour per agent, plus $2,500 to $10,000 or more to set up (Quality Contact Solutions). For human answering services, see our main comparison.
Many customers would rather not talk to an AI. In a Gartner survey of 5,728 customers, run in December 2023 and published in July 2024, 64% said they'd prefer companies didn't use AI in customer service, and 53% would consider switching to a competitor if they found out a company was going to (Gartner). In Gartner's 2026 survey of 3,566 customers, 87% said companies using generative AI must offer a way to reach a person (Gartner). And in a McKinsey survey of 3,500 consumers, people of every age, Gen Z included, named live phone conversations among their most preferred ways to get help (McKinsey).
So say up front that it's an AI, make “talk to a person” work on the first ask, and send what the AI can't solve to your team with a summary. Ringly, Ava AI, Consio and CallFlows can all hand a call to your team; check that it works before you go live.
This is a summary, not legal advice.
Ava AI's trial lasts 7 days and CallFlows' 14; Ringly gives the $99 back within 30 days. Use the time to call it yourself:
It depends on the job. To call shoppers who abandon checkout or whose payment failed, Outcraft AI is the done-for-you choice at $300 a month for up to 100 leads, with texts, email and WhatsApp included. To answer support calls on a Shopify store, Ringly.io charges $99 a month for 50 conversations and $1.99 after that, and once you've had 300 conversations in 90 days it credits back any month it resolves under 65% of calls. Ava AI does both on a budget: $29 a month for support calls, $99 with cart calls.
Ava AI is our budget pick: $29 a month for 100 minutes of support calls, or $99 with cart calls. To try cart calls first, Callsy gives 20 free calls. If you want a guarantee, Ringly gives the $99 back if you're not happy within 30 days; its 65% resolution guarantee only applies after 90 days and 300 conversations, so it suits busier stores.
Published prices run from about 5 to 40 cents a minute. Vapi charges $0.05 a minute before speech, AI model and phone costs; Retell ranges from $0.07 to $0.31; Bland is $0.14 with the AI model and voice included. Ava AI and CallFlows sell 100 minutes for $29 and $39 a month, while Consio's $30 plan covers about 25 minutes of AI-handled calls. Ringly charges per conversation ($1.99 after the first 50), Outcraft per lead ($3 at its entry price) and Callfy a share of recovered sales.
At 100 calls a month of 3 minutes each, from $49 with Ava AI to $198.50 with Ringly. At 300 calls: $99 with Voice.ai, $109 with Ava AI, $191 with CallFlows, about $380 with Consio and $596.50 with Ringly, before taxes.
Yes. Ringly, Ava AI, Consio and CallFlows look up the order during the call and read out its status or tracking, and Ava AI can text the tracking number. Gorgias data puts these questions at about 18% of incoming support requests.
Some can act, not just explain. Ava AI processes refunds and edits items while the shopper is on the line, and Consio starts the return or exchange against your policy and texts the next steps. Ringly handles return and exchange calls, and CallFlows' listing names refunds, exchanges and cancellations; neither says whether it creates the return itself.
Usually. Ringly works with call forwarding, CallFlows can forward your existing line, and Consio lets you port your number. Ava AI gives you a dedicated store number.
Zendesk does: voice AI agents became generally available on 1 September 2026 for Zendesk Talk customers, billed per automated resolution plus telephony and the AI agent's time on the call. Gorgias's AI Agent doesn't take phone calls; for AI on the phone it works with partner apps such as Consio.
Yes, if they agreed to it. Outcraft, Ava AI (on its $99 plan), Callsy, Loop, Conversa and Callfy all call abandoned checkouts. In the US, FCC rules require the shopper's prior express written consent for sales calls with an AI voice. A 2026 appeals ruling accepts oral consent in Texas, Louisiana and Mississippi, but written consent is still the safe standard, and Shopify's default checkout box doesn't cover calls.
Many would rather not. In a Gartner survey published in 2024, 64% of customers said they'd prefer companies didn't use AI in customer service, and in 2026, 87% said companies using generative AI must offer a way to reach a person. Say it's an AI up front and make the transfer to your team easy.
Most of the apps here are Shopify-only. Callsy says it also works with WooCommerce and WordPress, Outcraft connects to CheckoutChamp and through Zapier, Make or a custom API, Voice.ai names Shopify and Magento, and platforms like Retell, Vapi and Bland connect to anything with an API.
An IVR plays a menu (“press 1 for orders”) and routes the call. An AI voice agent holds a conversation: the caller says what they need in their own words, and the agent looks up the order, answers or acts, and hands off to a person when it can't help.