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Is AI calling worth it for your business? Get a free case study

Answer a few questions about your leads, checkouts or calls. We email you a PDF case study for your business: what slow follow-up costs you, which kind of AI caller fits, what it costs and when it pays for itself.

Updated 2 October 2026Prices checked 30 September 2026We may earn a commission

Free · about 2 minutes · a PDF by email · we don't call you

What do you sell?
About your business

For online stores

For software and B2B services

For local services

Your customers
Where should we send it?

We use your email to send your case study. We don't share it with the vendors we write about. See our privacy policy.

What your case study covers

  • A verdict for your business: whether an AI caller is likely to pay for itself, worth a test, or not worth it yet, and why.
  • What is at stake: the value of your abandoned checkouts, or how long your leads wait today, set against published research.
  • The right kind of tool: an AI sales agent for leads and checkouts, or an AI receptionist for a business that mostly needs its phone answered.
  • Cost and break-even: the price at your volume, and how many recovered orders or new customers cover it.
  • Results from similar businesses, labeled as the vendor publishes them.
  • A setup checklist that starts with consent rules for your market.

How we work it out

We don't guess your revenue. We use the midpoint of each range you pick, published prices and published results, and we show every assumption in the PDF.

Online stores

From your abandoned checkouts and average order, and your gross margin (30% if you skip it), we work out the profit on one recovered order and how many recovered orders a month would cover the price of an AI sales agent at your volume. We compare that with a cautious 5% recovery rate we use for planning, and with what the vendor's customers publish. Under 50 abandoned checkouts a month, or orders under $50, we tell you calls are unlikely to pay and point you to cheaper options.

Software and B2B services

From your monthly leads and the first-year value of a new customer, we price the agent at your volume and show how many new customers a year would cover it. How fast you reply today, and who replies, decides how much there is to gain. Under 20 leads a month, we suggest a 5-minute response rule before any software.

Local services

We price AI receptionists at your call volume, at 2 minutes a call, with the same price model as our comparison, and list the cheapest ones that book appointments and transfer calls, next to the cheapest live answering service.

Rules

Your market and consent answers set the checklist. In the US, the FCC treats AI voices as artificial voices (FCC 24-17) and its rules require prior express written consent for sales calls that use one (47 CFR 64.1200). In the EU, automated marketing calls need prior consent (ePrivacy Directive, Article 13).

The numbers behind it

  • Response time: in the 2007 Lead Response Management study, the odds of reaching a lead were 100 times lower when the first call came at 30 minutes instead of 5 (InsideSales.com and James Oldroyd). A 2011 Harvard Business Review study of 1.25 million leads found firms that tried within an hour were nearly seven times as likely to qualify the lead as firms that waited even an hour longer (HBR).
  • Abandoned checkouts: the average documented cart abandonment rate is 70.22% across 50 studies (Baymard Institute).
  • AI sales agent prices: Outcraft AI charges $300 a month for up to 100 leads, $2,000 for 751 to 1,000, $1.36 a lead at 2,001 to 2,500 and under $1 from 4,000 (Outcraft pricing, checked 2 October 2026).
  • Published results: Outcraft's customer stories report 14% of abandoned carts recovered at Goth N' Rock, over 20% converted at Pulsetto and over 29% at Taima Titanium, and weekly demos up from 3–5 to 18–22 at Warmy (Outcraft customer stories). These are the vendor's figures; we plan with 5%.
  • Staff cost: a US sales development rep's base pay averages $51,677 a year (PayScale, May 2026).
  • AI receptionist prices: each vendor's published plans, checked 30 September 2026, as in our comparison.

What happens to your email

We use your answers and email to create and send your case study, and we keep a copy of the request so we can answer questions about it. We don't sell your details or share them with the vendors we write about. If you tick the box, we may also send occasional emails about AI calling tools, each with an unsubscribe link. The details are in our privacy policy.

Some tools in your case study pay us a commission if you sign up through our links. Read the disclosure.

Questions owners ask

Is the case study really free?

Yes. You don't pay anything and you don't talk to anyone. Some tools we recommend pay us a commission if you sign up through our links; that never changes the math, which uses your answers and published prices.

How accurate is it?

It's an estimate built from the ranges you pick, published prices and published results, with every assumption shown. Use it to decide whether a test is worth it, not as a revenue forecast.

Will you call me or share my email?

No. We email you the case study. We only email again if you tick the box for occasional emails, and we never pass your details to the vendors we write about.

Why do you ask about consent?

In the US, sales calls made with an AI voice need the customer's prior express written consent, and the EU has similar rules for automated marketing calls. If you don't collect it yet, your checklist starts there.

What if an AI caller isn't right for my business?

The case study says so and suggests what to do instead: email and text flows for small orders or low volume, a simple 5-minute response rule for a handful of leads, or an AI receptionist for a local business that mostly needs its phone answered.

Sources