Cart abandonment statistics (2026)

Most online carts never become orders. The figure everyone quotes, about seven in ten, is an average of many studies, and each study measures something slightly different. Below are the current numbers with their source, date and what each one counts, so you can quote them correctly and judge your own store against them. We collected them on 21 October 2026 from the original studies and benchmark pages.

Key cart abandonment statistics

• 70.22% is the average documented cart abandonment rate, across 50 studies (Baymard Institute, updated 22 September 2025).
• 77.38% of carts were abandoned worldwide from October 2025 to September 2026, across 400+ brands in Dynamic Yield's benchmarks (Dynamic Yield).
• 79.53% on mobile against 69.56% on desktop and 72.92% on tablets, in the same benchmarks.
• 83.07% in Luxury & Jewelry was the highest industry rate in September 2026; Pet Care & Veterinary Services had the lowest over the 12 months, at 50.4% (Dynamic Yield).
• 40% of US online shoppers named extra costs such as shipping as a reason they abandoned a purchase at checkout, and 42% said they were only browsing (Baymard, 2026 survey of 1,083 US adults).
• 18% abandoned because they had to create an account, and 17% because the checkout was too long or complicated (Baymard, 2026).
• 11.3 form fields is the average checkout's length in 2024, where most sites need about 8 (Baymard, June 2024).
• 72.9% in December 2025 and 75.84% in November were the two lowest months of the year in Dynamic Yield's data.
• $260 billion of orders in the US and EU are recoverable through better checkout design alone, by Baymard's estimate (updated September 2025).
• 2.68% of the shoppers who got an abandoned-cart email placed an order, in Klaviyo's November 2025 benchmarks (Klaviyo); the email earns $6.77 per recipient on average, and $13.70 at the top 10% of brands (Klaviyo, October 2026).

The average cart abandonment rate

Two benchmarks set the range. Baymard Institute keeps a list of 50 published studies of cart abandonment and averages them: 70.22% (Baymard, last updated 22 September 2025). It is a long-run average, not one year's measurement: the studies run from 2006 (59.80%) to 2025 (uptain, 71.72%), and the newest in the list include SaleCycle's 79.53% for 2023 and Fresh Relevance's 68.70% for 2022.

Dynamic Yield, part of Mastercard, measures it live on its clients' stores: 77.38% worldwide over the 12 months from October 2025 to September 2026, from data across 400+ brands and 200 million monthly users (Dynamic Yield, benchmarks). uptain, a German cart recovery company, recorded 72.32% across about 3,000 online shops in the second half of 2025, “a record high in recent years” (uptain).

Abandonment by device and region

Phones lose the most carts in both benchmarks that split by device:

Dynamic Yield: 400+ brands, read 21 October 2026 (Dynamic Yield). uptain: about 3,000 online shops in its network, published 19 January 2026 (uptain); it gives no single figure for desktop. The two are measured differently, so compare devices within each column.

By region, Dynamic Yield's 12-month rates are highest in Asia-Pacific (81.81%), then Europe, the Middle East and Africa (78.78%) and the Americas (74.32%). In uptain's data the weekday matters a little too: 69.61% on Mondays and 72.77% on Saturdays.

Abandonment by industry

Over Dynamic Yield's 12 months to September 2026, Beauty & Personal Care had the highest rate, at 79.94%, and Pet Care & Veterinary Services the lowest, at 50.4%. Single months move a lot in the smaller industries, so the chart shows one month, September 2026, for all eight:

How far a month can swing: Food & Beverage ran from 65.38% in December 2025 to 82.76% in August 2026, and Luxury & Jewelry from 68.05% in December to 83.07% in September.

Why shoppers abandon at checkout

Baymard Institute asked 1,083 US adults who had shopped online in the past three months why they had abandoned a purchase at checkout; several answers were allowed. The most common answer, 42%, was that they were just browsing. The others are where a store can act: extra costs, slow delivery, trust, forced accounts and long checkouts.

A UK survey points the same way. In Sendcloud's survey of 1,000 UK shoppers, 40.6% had abandoned an online purchase in the past year over delivery, with high shipping costs (78.5%) and slow delivery (41.6%) the main reasons given (Sendcloud, May 2025).

Checkout design: where carts are lost

• Too many fields. The average checkout in 2024 was 5.1 steps long with 11.3 form fields, down from 11.8 in 2021 and 12.7 in 2019; Baymard finds most sites need only 8 (Baymard, June 2024).
• Weak checkouts are the norm. 64% of leading US and European ecommerce sites have a “mediocre” or worse desktop checkout, 63% on mobile sites and 46% in apps; 15% are “poor” or “very poor” (Baymard, updated November 2025).
• Guest checkout is hidden. 62% of sites don't make guest checkout the most prominent option, and in Baymard's survey of 1,026 US adults, 18% had abandoned because they didn't want to create an account (same source).

The holiday season

Abandonment dips over the holidays. In Dynamic Yield's data, it was lowest in December 2025, at 72.9%, and November, at 75.84%, against 77.38% for the 12 months:

How much is at stake

Baymard estimates that the average large ecommerce site can raise its conversion rate by 35.26% through better checkout design. Applied to $738 billion of combined US and EU ecommerce sales, that is $260 billion of orders recoverable through the checkout alone (Baymard, updated September 2025). It is a model, not a measured loss, but it shows where the first dollar of effort goes: the checkout, before any recovery tool.

What recovery brings back

Recovery tools work on the carts that are left after the checkout is fixed. Email and text have large-scale public numbers:

• Orders: abandoned-cart flows have a 2.68% placed-order rate, the share of recipients who order, in Klaviyo's November 2025 benchmarks (Klaviyo). In Omnisend's 2025 data from more than 27,000 brands, 1.72% of delivered abandoned-cart emails led to a conversion (Omnisend, May 2026).
• Clicks and revenue: Klaviyo's October 2026 report, from more than 110,000 of its customers, puts the average abandoned-cart email at a 6% click rate and $6.77 of revenue per recipient, the highest of any automated flow; the top 10% of brands reach 11.3% and $13.70 (Klaviyo).
• Texts: the same report gives abandoned-cart text messages a 10.3% average click rate and $4.48 of revenue per recipient.
• Share of automated orders: abandoned-cart and welcome messages together drove 76% of all automation-generated orders across 150,000 brands on Omnisend in 2025 (Omnisend).

Those are results per message, so they only count shoppers whose email or phone number the store had. Klaviyo and Omnisend sell email and text marketing, and each measures in its own way, so don't rank one platform's figure against the other's. Our guides to cart abandonment software and AI abandoned cart calls compare what each channel costs and what its vendors report, and the abandoned cart email guide covers how many emails to send and when.

Work out your own rate

1. Take one full month from your store's analytics: the number of carts (or checkouts started) and the number of orders.
2. Abandonment rate = 1 − orders ÷ carts. 300 orders from 1,000 carts is a 70% rate.
3. Compare like with like: a rate counted from carts is higher than one counted from started checkouts, and phones run higher than desktop. Track your own number month by month rather than against a benchmark that measures something else.
4. Test a recovery tool with a holdout: leave a share of abandoned carts without the email, text or call, and compare their orders with the rest. The difference is what the tool really adds.